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Saturday, 12 January 2013

Qantas Comes Up With The Goods

In a move that may shock some of my readers, I've actually got a good news story regarding Qantas!

In the wake of the airline recently severing it's ties with the national tourism body Tourism Australia over its ongoing spat with TA boss & former Qantas CEO Geoff Dixon, the airline promised it would continue to work closely with state government tourism agencies & continue to work hard to bring tourists to Australia.

Well, it seems the Flying Kangaroo has actually made good on its promise. This week it was announced to the world that the Ellen DeGeneres circus would be coming to Australia with her own audience & crew of over 400 people, & that Qantas had been a key player in the negotiations to make it happen.

Whether or not you care for the show itself, the deal is worth millions to the NSW & Victorian state economies, whilst Australia as a whole will be promoted to over 60 countries where the show is aired.

See the Qantas press release here: http://www.qantas.com.au/travel/airlines/media-releases/jan-2013/5478/global/en

See a video of the announcement on the show (& all the crazy audience members screaming) here: http://video.heraldsun.com.au/2324513470/Ellen-DeGeneres-is-coming-to-Australia

So well done Qantas for pulling it off. I'm quite happy to give credit where credit is due. Let's hope all goes to plan.

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